No result, no invoice.

Strategy Intensives for mid-sized B2B leaders. We agree the objectives upfront. If we can't hit them, you get your deposit back.

Read the transcript

The promise

No result, no invoice. So before we start a strategy session, we always get very clear at what your objectives are in writing. Then we design the session around them, then we deliver, and if we don't hit them, you get everything back, right? We keep the work, but you get all of your money back. We'll even have paid for the coffees and the catering. So no result, no invoice. I'm Ashton Bishop, CEO of Step Change, and we specialise in finding where your value sits within your business and how you create, capture, and maybe most importantly, communicate your value. So …

The problem

… here's the problem. The problem is that nobody's completely clear on what the problem is. You may have had a series of agencies through the door or with like one little piece of the puzzle thinking that's the answer. Three months, six months, it falls over. Or you're hiring one person and trying to put it all on their shoulders. It's a lot to invest in a senior hire, but unfortunately it's unrealistic that they're going to take the whole organisation and focus it in on the value that you need to leverage.

The answer

So here's the answer and here's what we do. We compress a strategy session upfront, right? That's business strategy that informs the marketing strategy that hones in on your value proposition. There's just no other way to get to the point of leverage as quickly and as powerfully. You can check our five-star Google reviews. This transforms organisational value and in the investment you make is less than the cost of a senior full-time marketer for the year. It's three months of strategy backed up by nine months of execution. In 12 months you will have transformed your organisation the way it communicates, captures and creates value for your customers. All right, …

The proof

… might sound odd but don't take our word for it. We'd love you to take the word of our customers. If you start with our five-star Google reviews, there's about 140 plus five-star Google reviews that were built not over like a campaign for a few months. This is over a decade. Be it a small business that was 2 mil that went to 6 mil and exited at three times their industry's multiple, right? That's creating huge enterprise value right up to playing at the big end of town. And we've worked with ASX listed companies who've started with us at 120 million that are now into the billions, right? That's going and it's not just a one-off, right? This is organisations that have consistently done 2x, 3x, 4x up to 10x organisational value. Doesn't happen overnight but it does happen if you apply the system with discipline.

The guarantee

So here's the fine print. The guarantee that I opened with in plain English, no result, no invoice. So it covers the strategy intensives, it doesn't cover the retainer that follows. If you think we haven't met the objectives we agree upon then tell us and that happens at the end of the strategy Intensive. So you set the objectives up front. At the end of the strategy Intensive days we then check back against the objectives. If you don't think we've hit them then we get a chance to stay in the room and fix them or agree a plan. But if you really think we're not going to get there you leave all the work with us. We pay for the coffee and the caterings and we tear up the invoice on the spot. If you agree that we just weren't even close, that we missed and there's no way to fix it then it's deposit back, no further invoice and we part as friends.

Next step

So here's what to do next. Below this video are a few simple questions to see if there's a good fit and we can come together as partners. If it looks like it's a good fit we'll jump on a 25 minute call together and within there we'll frame up where you are, where you want to be and if we can help you get there. If there isn't a fit I'll be really straight with you and I'll just let you know and however we spend that time I promise to you is that we will leave you better sharper and clearer on where your value is. So let's get started the information's below.

How the guarantee works.

  1. Agree

    Before the Intensive starts, we agree the objectives with you, in writing. What the session has to settle.

  2. Run

    Your leadership team in a room with us. Facilitated, focused, built to leave with decisions, not a deck.

  3. Tell us

    If you think we haven't met the objectives, tell us in writing within 24 hours of the Intensive finishing.

  4. Settle

    If we agree we couldn't meet them, you get your deposit back and we send no further invoice.

Paid for effort, or paid for the result?

Question
Typical agency retainer
Step Change Intensive
What you pay for
Effort and hours
Objectives agreed upfront
If it doesn't work
You still pay
Deposit refunded, no further invoice
What you get
A deck, then the retainer renews
Decisions your leadership team owns
Success is defined
After the fact, by the agency
In writing, before we start
Who carries the risk
You
Us

Find it. Decide it. Deliver it.

  1. Diagnose

    We find where the value sits in your business, and where it's leaking.

  2. Decide

    We compress the strategy session into one room, with your leadership team. You leave with decisions, not a deck.

  3. Deliver

    We build the plan to capture it, then a senior lead and a 20+ person team execute it.

Real businesses. Real numbers.

Codan

A listed technology group. Strategy Intensives with the executive team, run over several years.

40% Share price growth, year on year.

Neto

An Australian eCommerce platform few people knew.

Organic traffic
+36%
Cost per click
-50%
Cost per acquisition
-50%

Envirosuite

“Step Change helped us reframe from being a product-led company to an audience-led company.”Ian Edgehill, Market & Communications Manager, Envirosuite

Target: 30 sites to 400.

Google reviews, rated 5 stars

140+ five-star Google reviews

  • Pizza Hut
  • Primo
  • Beerenberg Family Farm
  • R U OK?
  • Spacetalk
  • EMSEE Menopause Centre
  • Ridley
  • Seasol
  • Modwood

Results are from published Step Change case studies.

See all case studies

One hire, or one team?

1 senior hire

  • One person, one skill set
  • Salary plus super, recruitment, leave and tools
  • Months to recruit and ramp up
  • The gaps stay open

Step Change

  • A dedicated senior lead and a 20+ person team
  • One scoped fee, agreed on the call
  • 3 months of strategy, then 9 months of execution
  • Strategy to delivery, under one roof

Estimate. Final scope and price are confirmed on the call. For most mid-sized businesses, a year with us costs less than one fully loaded senior hire.

Is this for you?

It's for you if

  • You lead a mid-sized B2B business with a complex offer.
  • Spend is spread thin and nobody can say where the value sits.
  • You can put your leadership team in a room together.
  • You want decisions, not a deck.

It's not for you if

  • You want an ongoing retainer with no agreed objectives.
  • You're after execution only, with no strategy.
  • You can't get the right people in the room.

Questions, answered.

What is a strategy Intensive?

A facilitated strategy session, or series of sessions, running more than three hours with your leadership team. It is built to leave with decisions, not a deck.

What counts as a result?

The objectives we agree in writing before the Intensive starts: what the session has to settle. That is the test we are held to.

What happens if you miss?

Tell us in writing within 24 hours of the Intensive finishing. If we agree we couldn't meet the objectives, we refund your deposit and send no further invoice. If we haven't heard from you in that window, the objectives are taken as met.

Who decides whether we missed?

You raise it. We review it against the objectives you signed off, and the guarantee applies if we agree we couldn't meet them.

Does the guarantee cover retainers?

No. It covers Intensive engagements only, not retainers or other ongoing services.

How does payment work?

A 50% deposit books the Intensive. The remaining 50% is due within 14 days of the tax invoice.

How much does an Intensive cost?

We scope it on the call, so you see the number before you commit.

What if we're not a fit?

Then I'll say so on the call. You'll still leave with a sharper view of where your value sits.

25 minutes to find out if we're a fit.

Book 25 minutes

A call with Ashton. No obligation, and a straight answer.